Production guides
Choose a template by composition and lighting
Narrow template choices by subject placement, working space, and light direction before considering style labels.
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Problem
A template chosen only for color can conflict with product geometry, copy space, and the lighting in a source image.
Outcome
You can compare candidates against the publication ratio and message hierarchy using visible criteria.
Preparation
- Write down the destination aspect ratio and safe area.
- Estimate subject scale and the copy space required by the headline and action element.
- Observe the camera angle and horizon in the source.
- Record the direction and strength of key, fill, and rim light.
- Choose whether a hard or soft shadow best matches the source.
Decisions
- Viewing path
- Choose a layout that leads from the subject to the headline and intended action.
- Purposeful space
- Distinguish usable copy space from an area that is merely decorative.
- Compatible light
- Compare the bright side of the source with the implied light in the template.
- Palette contrast
- Check that palette contrast separates both the subject and headline from the background.
- Search vocabulary
- Separate words that describe structure from mood words when comparing template candidates.
Warnings
- Competing centers
- A product and a large decorative object can compete for the same visual priority.
- False negative space
- A textured open area may still make small copy difficult to read.
- Shadow conflict
- Opposing shadow directions can make a composited edge more noticeable.
Pre-publish checklist
- Template and destination ratios are compatible.
- The headline has genuinely usable space.
- The primary subject has clear visual priority.
- Light and shadow directions have been compared.
- The reading order survives at a small display size.
AI disclosure
AI-generated output can contain errors in light direction or compositing edges and should be inspected at its publication size.